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Sleep Country x North Strategy
Project overview
North Strategic entrusted Readymade with leading the experiential design and execution for their media event, aimed at promoting Sleep Country's new pillow fitting program. The goal was not only to create a dream-like environment but also to craft shareable moments that would effectively convey key messages and educate guests about Sleep Country's offerings.
The transformation involved connecting with the brand's essence, designing a captivating space, fabricating engaging elements, and seamlessly executing the installation and takedown. The event was a success, providing a unique and memorable experience while effectively driving awareness for Sleep Country's innovative pillow fitting program.
Scope of work
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Results
Not only was Readymade able to take this event to a level beyond their client's imagination, but they were able to launch the event on-time and under-budget.
"Working with Readymade has truly been a game-changer. They took our vision and turned it into an unparalleled reality. Every detail was meticulously executed [and] they made our event an absolute success!"
